This project involved designing custom staff T-shirts that reflected Allegra’s brand while encouraging employee participation. I developed multiple design concepts, which were presented to a team of more than 50 employees for a vote. Based on the team’s feedback and selections, the winning designs were chosen and an order of T-shirts was produced for staff to wear.
Beyond the design process, I managed the hands-on production of the shirts. I prepared the artwork for two-color Direct-to-Film (DTF) transfers, ordered the printed transfer sheets, and individually heat-pressed each design onto the T-shirts. This project combined creative concept development, collaborative decision-making, prepress preparation, and hands-on production to bring the selected designs from concept to finished apparel.
- Branding
- Concept
- Prepress
- Production